Employer Brand

Customers, suppliers and job candidates have their own perceptions of your business - whether you’ve actively managed your employer brand or not.

When the image you portray to the outside world doesn’t match up with what’s happening internally, you’ll suffer from:

● low levels of employee performance, trust and engagement

● difficulty attracting the best people who are a good fit for your business

● problems retaining talent

All or any of these issues result in major time, cost and productivity losses for your business.

Some businesses try to solve the issue by increasing wages and throwing money at the problem. But there’s a better solution - Enthuse’s internal communications and engagement services.

Employer Branding Strategy — **Find Your Golden Thread**

Paying people more money to stay is a sticking plaster approach that only works for so long. It’s why leading firms follow a different path, building an employer brand that takes their people proposition beyond the pay packet.

The key to creating a consistent business brand is to find your golden thread. We do this by:

● running internal communications workshops with a cross-section of employees

● undertaking exercises to help you drill down to what’s really important for your business

● discovering what makes you stand out from all those other firms

This process results in the creation of your employer brand, an internal communications strategy and an HR-related action plan to align your recruitment and training processes with your new engagement proposition.

Make Working For You About More Than Money

With a proactive approach to managing your employer brand, you’ll be firmly in charge of your reputation bringing you a range of benefits including:

● Faster, better, more cost-effective recruitment - you’ll naturally attract talent with the right mindset leaving you spoilt for choice instead of struggling to fill seats

● Improved trust, purpose and belonging - without any gap between what you say and do, your brand feels authentic and real creating trust among colleagues, and a thriving, highly engaged team

● Instinctively high levels of performance - because you’re all on the same page, employees naturally understand what they need to do and why and how they need to do it

● Boosted retention rates - engaged, trusting employees with a reason to stay don’t need pay increases to retain them reducing recruitment costs and your bottom line

Creative communications that align inside and out produce a golden thread of communication and expectation, taking your business to new heights in reputation and reality.