Kellogg KASPER

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“Getting a shiny new iPad may sound like an easy sell but it was actually a challenge to ask people to adapt to a new way of working (not just the technology but a new way of selling). Enthuse worked within the Project team to provide Communication support throughout: covering everything from how we worked together as a project team, through to engaging SPOCs and end-users alike – and everything in between to ensure KASPER landed well. They injected the project with positivity, creativity and energy and I’m delighted to have had them as part of a project that has been described internally by our European Leadership Team as one of our most successful change management projects of the last decade!”

Richard Bradley, KASPER Project Lead

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Actions and Results

·Facilitating a Communications Workshop for the project team, where we agreed the approach, the project name and how we would generate excitement around this change

·Developing the project branding: having a character helped to generate excitement and, since launch, colleagues have been heard to say: “I love that little man!”

·Producing the change communication strategy and plan

·Writing communications and overseeing their translation into six different languages

·Co-ordinating single points of contact in each location to be the voice of the project and ensure communications reach their destination and land well

·Partnering with Employee Relations to ensure communications supported talks with European Works Councils

·Making best use of social media to bring together the geographically dispersed project team and audience

·92.5% of colleagues surveyed said they had a desire to make the change

·Kellogg saw a higher than expected sales uplift immediately after launch

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Winner of Best Internal Communications Campaign at the North West Pride Awards

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