Transform Your Employer Brand into Your Greatest Business Asset
Employer Brand and EVP
Transforming it into your greatest business asset
Every day, people are forming opinions about your organisation - from your current employees to future talent. But if there's a disconnect between how you present yourself and the real employee experience, it's costing you more than you think.
Think your organisation might have an employer brand problem? Watch out for these warning signs:
Your best people are heading for the door
Top candidates are picking your competitors over you
Your employee engagement scores keep missing the mark
Your recruitment costs are spiralling
The good news? There's a proven way to build an employer brand that naturally attracts and retains great people.
Why Your Employer Brand Matters More Than Ever
In today's talent market, the organisations winning the war for brilliant people aren't necessarily offering the highest salaries or flashiest perks. They're the ones who've figured out who they really are, what they genuinely stand for, and how to communicate that authentically.
When we talk about employer brand, we're not talking about a cosmetic exercise or a glossy brand book that sits gathering dust. We're talking about the strategic foundation that determines whether great people want to work for you, stay with you and advocate for you.
What impact should you expect? It shows up in your bottom line. Research consistently demonstrates that organisations with strong employer brands experience substantially lower recruitment costs, significantly reduced employee turnover, higher numbers of qualified applicants and faster hiring times.
But beyond the numbers, there's something more important: when your employer brand reflects the genuine experience of working at your organisation, everything becomes easier. Recruitment. Retention. Engagement. Performance.
Our Approach: Strategic, Human-Centric and Built to Last
Here's where we do things differently. While many agencies approach employer brand as a primarily creative exercise, we start with strategy. Always. Because without the strategic foundation, the creative work - however beautiful - simply won't stick.
Over decades of experience, we've learned that successful employer brands share three characteristics: they're grounded in research, shaped by real human insight, and built for practical implementation. Not aspirational fiction. Not corporate platitudes. Just authentic stories about what makes your organisation genuinely special.
Get the Inside Story
We begin by talking to the people who matter most - your employees. Through engaging workshops and conversations, we uncover the authentic stories and experiences that make your organisation unique. We're looking for the truth: what it's really like to work here, what keeps your best people motivated, what makes someone successful in your culture.
We also map out your candidate journey, understanding the experience from first impression through to onboarding. Where are the moments that matter? Where do things fall apart? What do different personality types across your business need to hear to feel genuinely excited about joining or staying with you?
Find Your Edge
Through comprehensive competitor analysis and strategic workshops, we help you identify what truly sets you apart in the talent market. This isn't about making things up - it's about discovering and articulating what's already there. We develop audience personas so your messaging can be much more targeted, speaking directly to the different types of people who'll thrive in your organisation.
No generic employer brand promises. Just authentic, compelling reasons why brilliant people choose you over everyone else.
Build Your Blueprint
We transform these insights into a powerful employer brand strategy and Employee Value Proposition (EVP) that feels real because it is real. But we don't stop at handing over a brand book with guidelines and wishing you luck. That's not how lasting change happens.
We believe in activation and embedding. We help you bring your employer brand to life across your recruitment, onboarding and employee experience. We provide handholding, creative support and practical workshops that ensure your team knows exactly what to do differently. Only when you're confident and capable do we hand over the reins.
This approach - strategic, humanised and focused on practical adoption - is what makes our work stick.
The Real-World Impact
When you get your employer brand right, the effects ripple through your entire organisation:
Smart Hiring: Attract people who genuinely fit your culture and hit the ground running. Watch your recruitment costs shrink while quality of hire soars. When candidates self-select based on an authentic employer brand, everyone saves time.
Genuine Engagement: When your employer brand reflects reality, trust flourishes. Your people become your biggest advocates because they believe in what you stand for. They're not pretending - they're proud.
Natural High Performance: Teams that understand and believe in your organisation's purpose don't need micromanaging. They instinctively know how to deliver their best work because they understand the 'why' behind what you do.
Stronger Customer Relationships: Happy, engaged employees create happy, loyal customers. It really is that simple. Your employer brand doesn't just affect internal culture - it shows up in every customer interaction.
How We Work: Three Packages to Suit Your Needs
We've developed three packages to support organisations at different stages of their employer brand journey. Whether you're just starting to explore what makes you special or ready for full implementation support, we can help.
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Perfect for organisations wanting to understand and define their employer brand for the first time.
This package gives you the foundation: deep insights from your leadership team and employees, a clear-eyed look at your competitors and a summary of your core employer brand themes with practical recommendations for what to do next.
What's included:
Deep-dive discovery workshop with leadership team
Employee focus groups
Online employee survey
Basic competitor analysis
Employer Brand Summary Report with key findings and recommendations
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Ideal for organisations ready to create a comprehensive employer brand and EVP that will guide all your talent attraction and retention efforts.
This package builds on discovery with extensive research, candidate journey mapping and full EVP development. You'll finish with clear employer brand pillars, messaging frameworks, visual identity guidelines and an implementation roadmap. Plus, we'll support you through your first year with quarterly reviews to ensure everything's on track.
What's included:
Everything in Discover, plus:Extended employee focus groups and leadership interviews
Comprehensive competitor analysis
Candidate journey mapping
Audience persona development
Full EVP statement and messaging framework
Visual identity guidelines
Implementation roadmap
Quarterly progress reviews (first year)
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For organisations wanting full support from development through to practical implementation and embedding across the business.
This is our most comprehensive package. We don't just hand you a strategy - we work alongside you to bring it to life. From creating core assets for your careers website and recruitment marketing to training your managers and providing ongoing activation support, we ensure your employer brand becomes embedded in how you operate, not just how you talk.
What's included: Everything in Develop, plus:
Additional leadership interviews and recruitment marketing audit
Creation of core assets (careers website content, recruitment templates, social media toolkit, internal launch materials)
Manager training session
"What You Now Need to Do Differently" workshop
Three-month activation support
Measurement and accountability framework
Quarterly progress reviews (first year)
What Sets Us Apart
We humanise it. Whilst many agencies make employer brand work overly scientific and inaccessible, we keep it human, clear and practical. Your employer brand needs to be something your entire organisation can understand and use, not just your HR team.
We're quick but robust. We've refined our process to be efficient without cutting corners. You get thorough strategic thinking and research without the project dragging on for months.
We're experienced. We employ the strategic knowledge gained over years of working across sectors and organisation types. You benefit from patterns we've seen, pitfalls we've helped others avoid and approaches we know work.
We focus on activation. The strategy is vital - it's the unseen foundation that makes everything work. But we don't stop there. We help you embed your employer brand into your business, providing creative support and handholding until you're confident to run with it yourself.
We give you value for money. Our packages are designed to give you exactly what you need without unnecessary extras. We're upfront about investment and timeframes so you can plan accordingly.
What's the Difference Between Employer Brand, Employer Branding and EVP?
Before we go further, let's clear up some confusion. These terms often get used interchangeably, but they mean different things:
Employer Brand is your reputation as an employer - it exists whether you actively manage it or not. It's what current employees, past employees and potential candidates think and say about working for you.
Employer Branding is the active work of shaping and communicating that reputation visually. It's the strategic and creative process of defining who you are as an employer and telling that story consistently.
Employee Value Proposition (EVP) is the articulation of what you offer employees in exchange for their skills, experience and commitment. It's the promise you make about the employee experience.
We help you with all three: understanding your current employer brand, strategically shaping it through employer branding and clearly defining your EVP so everyone knows what you stand for.
Let's Talk About Your Employer Brand
We believe everyone deserves to love their job and enjoy being at work. By helping you build an authentic, compelling employer brand, we enable you to attract and retain people who'll thrive in your organisation and contribute to your success.
Whether you're struggling with recruitment, facing retention challenges, or simply wanting to get ahead in the talent market, we can help you transform your employer brand into a powerful business asset.
The first step is a conversation. Let's talk about where you are now, where you want to be and how we can help you get there.
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