AI Usage Policy - Enthuse Communications

We're excited about what AI can do, and we're learning something new every day! But here's what we know for certain: nothing beats the authentic creativity and passion of our brilliant team. Our people are what makes Enthuse special – it's our imagination, skill and genuine human touch that creates work we're truly proud of. We use AI to spark fresh ideas, speed up our understanding and handle the repetitive tasks so we can be super-efficient where necessary. By being smart about how we use it, we free up more time and headspace for what we do best – coming up with tailored, creative concepts that genuinely excite us and delivering outstanding results for our clients.  

We're committed to using AI responsibly, ethically and transparently. We'll always be open with you about when and how we're using AI tools. Every piece of work undergoes thorough checks for accuracy, inclusivity and quality, because our standards matter and we take full responsibility. 

Our work is focused on engaging people. Our vision is for everyone to enjoy going to work. Whilst we embrace AI as a powerful tool that helps us work smarter, we never let go of what truly defines us – the human creativity, care and connection that make our work meaningful. When you work with us, you're working with real people who are enthusiastic about what they do, supported by technology that helps them do it brilliantly. 

We will ensure that any work involving AI tools will always remain aligned with our values.