Internal communication and employee engagement in the construction sector

Reaching every member of your workforce - not just the people with a desk and a company email address - requires a different approach to most. 

We help construction businesses design and deliver internal communication strategies that work in the real world of site-based, shift-pattern and sub-contracted working. That means the right messages, through the right channels at the right time - whether that's a site-based app, a team briefing cascade, printed materials or a combination of all three. 

We also help businesses understand how their communication is currently landing. Our Internal Communication Audit is a simple starting point giving you a clear picture of where your approach is strong and where the gaps are. 

In a sector with high employee turnover, a persistent skills shortage and an ageing workforce, how you engage your people is a commercial issue - not just an HR one. 

Workers who feel informed, valued and connected to the business they work for are more likely to stay, more likely to speak up about safety concerns and more likely to embrace change. Yet most construction businesses have no articulated employee value proposition and no clear answer to the question of why someone should build their career here. 

We help construction businesses close that gap. From listening strategies to onboarding communications, from manager capability to multi-channel engagement campaigns, we work with you to build an approach that fits the reality of your workforce. 

Construction is an industry in constant flux. New legislation, restructures, leadership changes, technology rollouts to name just a few.

The ongoing demands of the Building Safety Act. And through it all, a workforce that - understandably - can be resistant to change, particularly when that change isn't communicated clearly or early enough. 

Poor change communication costs construction businesses time, money and people. When workers don't understand why something is changing, or what it means for them, they fill the gaps with rumour and assumption. Projects slip. People disengage. Resistance builds. 

The good news is that this is entirely avoidable - with the right planning and the right approach. Our six-step approach to effective change communications takes employees on a journey from “what now?” to “we’re on board”. 

To help you think through your next change communication challenge, download our Change Communication Canvas: a practical, step-by-step framework that walks you through everything you need to consider when planning a comms campaign - from defining your audience and crafting your message, to choosing your channels and measuring impact. 

It's free, it's straightforward and it's a useful place to start whether you're managing a major transformation or communicating a single process change.